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zaterdag 20 oktober 2012
Perswijn Magazine presents De Grendel Wines
Perswijn Magazine een prachtige review van Rene van Heusden over onze wijnen van De Grendel.
zondag 14 oktober 2012
vrijdag 28 september 2012
zondag 23 september 2012
Decanter tasted #PinotNoir New Zealand
Spy Valley

Seamless with concentrated dark plum, cherry and berry fruit flavours supported by smoky oak. Silken-textured wine with good weight and richness. 18pts/20
Price: £15.83 Bibendum, Slurp
Drink: 2012–2018
Alc: 14%
Spy Valley wordt in Nederland geimporteerd door Jean Arnaud Wijncom.
Meer weten? info@jeanarnaud.com of bel 013-5841200

Seamless with concentrated dark plum, cherry and berry fruit flavours supported by smoky oak. Silken-textured wine with good weight and richness. 18pts/20
Price: £15.83 Bibendum, Slurp
Drink: 2012–2018
Alc: 14%
Spy Valley wordt in Nederland geimporteerd door Jean Arnaud Wijncom.
Meer weten? info@jeanarnaud.com of bel 013-5841200
woensdag 19 september 2012
Eloquent Errazuriz
door: http://www.winebusiness.nl/
-
donderdag, 20 september 2012 05:01
Eloquent Errazuriz‘From the best land, the best wine’. Deze uitspraak van oprichter Don Maximiano Errazuriz geldt nog steeds voor de producten van deze Chileense premium wijnproducent. Eduardo Chadwick is van de vijfde generatie en de naam Errazuriz staat nu garant voor een brede range wijnen, in totaal meer dan vijfendertig. Errázuriz heeft wijngaarden in drie verschillende gebieden in Chili. Don Maximiano, de overgrootvader van Eduardo stichtte in 1871 de eerste wijngaard in Panquehue.Van deze wijngaarden, de Don Maximiano Estate, komen de absolute topwijnen van Chili, zoals de Founders Reserve en de Sena, geboren uit een joint venture met Robert Mondavi uit Californie.Berlin Tasting‘We wanted to create an Icon wine’, aldus wijnmaker Fransisco Baettig. Baettig is naar Tilburg afgereisd, alwaar de trotse Errazuriz importeur Jean Arnaud voor een select gezelschap een verticale tasting presenteert van de icoonwijn Don Maximiano Founders Reserve. Deze wijn is bewust opgestart als icoonwijn. ‘We define it as a wine with an image, a symbol, a name, a face and a terroir’. Het eerste oogstjaar was 1984, een wijn die nog steeds perfect op dronk is. Naast de Founders Reserve maakt Errazuriz ook de Icons Vinedo Chadwick and Sena. Deze drie wijnen zijn beroemd geworden tijdens de zogenaamde Berlin tasting 2004. De jaartallen 2000 en 2001 van de drie voornoemde wijnen versloegen in hoog gekwalificeerde jury’s van gerenommeerde wijnschrijvers en wijninkopers toppers als Chateau Lafite, Chateau Latour, Chateau Margaux, Tignanello, Sassicaia, Solaia en Guado al Tasso. Een quote van de site van Errazuriz: ‘Vinedo Chadwick 2000 and Sena 2001 were placed first and second respectively in what Jancis Robinson recognized for the Chilean wine industry,now known simply as the Berlin Tasting’. Don Maximiano Founders Reserve 2001 belandde op de negende plaats achter Vinedo Chadwick 2001. Dit was een resultaat voor Errazuriz dat klinkt als een klok en wat tot op de dag waar ook ter wereld indruk maakt.
Masterclass 2.0Dit is dus niet zomaar een tasting vandaag in Tilburg. De sympathieke directeur Jean-Marc van de Kant van Jean-Arnaud kondigt wijnmaker Baettig aan en directeur Christophe Desglas van ProChile geeft ook zijn complimenten. Desglas woont overigens tot zijn tevredenheid al jaren in Den Haag, opmerkelijk als je het klimaat hier vergelijkt met dat in Chili. Baettig houdt een korte introductie van het bedrijf en geeft een technische uitleg over hoe icoonwijnen ouderen. Dat heeft te maken met ‘phenolic components, diminishing color, a decrease in astrengincy and the wine get’s thinner’. Daarnaast uiteraard een perfect terroir, oude wingerds, het juiste huwelijk tussen anthocyanen en tannines en polymerisatie van de tannines. Baettig, ‘I travel all over the world to give these masterclasses’, kwam net uit Shanghai en gaat dezelfde middag door naar Denemarken. ‘During the years we changed some parts of the masterclass’. Fransisco werkt sinds 2003 bij Errazuriz, maar heeft als flying winemaker zijn sporen over de hele wereld achtergelaten bijo.a. Chateau de Sancerre en Michel Laroche in de Lanquedoc.En nu in de praktijkOp tafel staan respectievelijk de jaren 1984, 1993, 1995, 2000, 2005, 2008 en 2009. De Founders Reserve bestaat uit overwegend cabernet sauvignon, de jongste jaren hebben kleine percentages cabernet franc, carmenere en zelfs syrah. Het eerste jaar 1984 heeft een hoge zuurgraad, is dun en slank en is ‘still alive and in good shape’. In die tijd gebruikte het wijnmakersteam nog geen kleine barriques, maar grote foeders. Het jaar 1993 is een stuk zwaarder en barst van het fruit. Een baby vergeleken bij 1984. 1995 heeft een hoge astringency en 2000 is zwaar met veel cassis. Het jaar 2005 is een blockbuster, is zeven jaar oud en heeft nog een lange weg te gaan. 2008 is daarentegen veel toegankelijker. ‘It has all to do with the quality of the years’ . 2009 heeft sterke minttonen, maar dit is niet de bedoeling volgens Baettig ‘I don’t want to much mint in these wine. It has to do with the Eucalyptustrees around the lots. I don’t use the lots with a lot of minttaste’.Tot slotDon Maximiano Founders Reserve is een klasse product. De wijnen hebben in de termen van de WSET ‘balance, length, intensity and complexity’. Ook evident: een hoge ‘aging potential’. Baettig voegt daaraan een zeer bewust toegepaste irrigatie aan toe, enig canopy management – maar niet overdreven – en een eerdere oogstdatum met het oog op het alcoholgehalte van rond de 13 %. Een doordachte icoonwijn. Met een prijs van rond de vijftig Euro – afhankelijk van het jaar – kan de Founders Reserve ook nog op andere wijze concurreren met de toppers uit Bordeaux en Toscane, als de koper het geduld kan opbrengen te wachten tot de wijn op dronk is.Charlotte van Zummeren
Fantastico!
zaterdag 15 september 2012
BOSMAN FAMILY VINEYARDS WINS INTERNATIONAL FAIRTRADE TROPHY AT IWC
South Africa, Wellington, September 2012 - Bosman Family Vineyards has further established themselves as one of the leading premium ethical wine producers from South Africa by winning the Fairtrade Award at the recent International Wine Challenge (IWC) in the United Kingdom.
The Fairtrade Award is for wine producing regions which are officially recognised as being part of the Fairtrade Association. Wines are judged on their individual merits and the Fairtrade Award is presented to the highest quality wine at the IWC with Fairtrade certification.
Bosman Family Vineyards was also the only South African winery to win one of the prestigious trophies at this year's show.
Su Birch, CEO of WOSA, was thrilled with the result: "South Africa is the leader in sustainable and ethical wine production in the world and we are excited that a South African wine is recognised in this way and that such outstanding quality can actually be produced in an ethical and environmentally responsible way”
Bosman Family Vineyards managing director, Petrus Bosman, commented gratefully: "our story at Bosman Family Vineyards is still being written and as a young team, we are very aware that the pages we are on today is the result of the hard work and dedication of those that have written our story before us. Farming with sustainable principles is something that has been carried over from one generation to the next in our family and our experience has been that the quality of your product increases over time when you consistently invest in people and nature."
According to Francois Theron, Social Anthropologist at the School of Public Leadership at Stellenbosch University and Social Development consultant to Bosman Family Vineyards, "this award gives meaning to efforts to establish social planning partnerships through which all farm stakeholders, owners and staff are capacitated and empowered to engage in sustainable social farming. The Bosman Family Vineyards approach acts as a benchmark for the industry."
The winning wine was the 2011 Wild Valley Chenin Blanc from the premium Fairtrade range of Sainsbury's, Taste The Difference, and is made from the Bosman Fairtrade Chenin Blanc vineyards from the Wellington Wine region. The judges described the wine as floral with white fruit aromas, fresh acidity, appealing grapefruit honey flowers and a rich creamy, bready texture. The wine is available from Sainsbury's in the United Kingdom at £7.99 and was grown and made by Bosman Family Vineyards and bottled in South Africa.
donderdag 6 september 2012
NZ wine takes top award in London
Brent Marris at the Decanter World Wine Awards - Source: ONE News
NZ wine takes top award in London
By Garth Bray in London
Published: 12:46PM Thursday September 06, 2012
Winemaker Brent Marris is grinning wide enough to give himself an earache, after winning one of Europe's top wine awards today. The Ned 2011 Sauvignon Blanc, produced by Marisco Vineyards, has just taken the Decanter World Wine Awards international trophy for best Sauvignon under a tenner in the UK market.
The awards were presented at the Royal Opera House in Covent Garden.
Even though half of the roughly 500 entries came from New Zealand wineries, Marris' wine has still come out on top.
"Because it's up against some of the best of the world and also up against other kiwi Sauvignon Blancs, to actually come through and win it is massive, it's huge," says Marris, holding his huge trophy diploma.
Marris' single-block experiment in the Waihopai Valley is reaping rewards.
His strategy has been to create the feel of a 20 acre boutique vineyard, but on a global scale.
With 600 acres of vines planted on three terraces, Marris has the potential to produce hundreds of thousands of bottles a year, with a third of it going into the UK market.
In the UK, he says Marisco's is the biggest single supplier to one of the better known wine merchants, Majestic. "It's small on a big scale," says the man who built Wither Hills and sold it to Lion Nathan, pouring much of the profit into creating Marisco.
Marris has found his success through fusing the Old World approach of a single lot press, while also using some technology and processes looted from the dairy and meat industry to create a 21st century winery that has clearly turned heads here in London.
It is the sole New Zealand winner in a night dominated by wines from France and Chile. However, all of the winners were overwhelmingly from family owned wineries like Marisco - there's something of a taste here for the smaller scale, picky producers.
Yet Marris thinks he has the jump on them because the wine is produced on a large scale on that single lot and already has a spot on shelves in the US and UK.
"We've hit the refresh button on sav blanc," says Marris.
Marris may be bold, loud, and perhaps a little immodest, but he is now backed up by a major award. A bit like his 2011 The Ned.
Imported in the Netherlands by:
donderdag 30 augustus 2012
Wine Spectator Advance
90
BODEGA NORTON
Malbec Mendoza Reserva 2010 • $18
A ripe red, with ample acidity to support the jammy kirsch, plum sauce and wildberry coulis notes that are framed by medium tannins, as the finish pumps out hints of smoke, spice box and graphite. Drink now through 2017.
A light-bodied red that tastes more like a rosé, with delicate cherry and rose petal flavors that are fruity and crisp, followed by a spice-filled finish. Drink now. 150,000 cases made.
donderdag 23 augustus 2012
WineSpectator Insider, Quinta Do Noval
Deze prachtige wijn wordt door @jeanarnaudwijn geimporteerd voor de Nederlandse horeca en wijnvakhandel. Meer informatie: www.jeanaarnaud.com of mail info@jeanarnaud.com
dinsdag 21 augustus 2012
Today's pick of @winespectator
Aug. 16, 2012: BODEGA EL ALBAR LURTON Verdejo Rueda Hermanos Lurton 2011 (86 points, $12)
This full-bodied white delivers a mouthful of pear, melon, almond and smoke flavors. Richly textured, yet kept focused by crisp acidity. Drink now. 18,000 cases made. —Thomas Matthews
Flinty, smoky and grassy notes show a resemblance to Pouilly-Fumé in this firm, austere white. Modest green apple and grapefruit notes add some breadth. Drink now. 62,500 cases made. —Thomas Matthews
This full-bodied white delivers a mouthful of pear, melon, almond and smoke flavors. Richly textured, yet kept focused by crisp acidity. Drink now. 18,000 cases made. —Thomas Matthews
Aug. 18, 2012: BODEGAS PROTOS Verdejo Rueda 2011 (86 points, $15)
Flinty, smoky and grassy notes show a resemblance to Pouilly-Fumé in this firm, austere white. Modest green apple and grapefruit notes add some breadth. Drink now. 62,500 cases made. —Thomas Matthews vrijdag 17 augustus 2012
donderdag 16 augustus 2012
Good to Know 78
Good to Know nr 78 van Vina Errazuriz is uit. Kijk op de speciale pagina op deze blog voor de inhoud.




maandag 13 augustus 2012
Farmer's Weekly | ‘Know something about everything’
Farmer's Weekly | ‘Know something about everything’
By Denene Erasmus
Petrus Bosman (31), the Santam-Agri Western Cape Young Farmer of the Year 2012, is the managing director of his family’s wine and vine farming business in Wellington. He spoke to Denene Erasmus about having a positive attitude in the wine industry and the satisfaction of looking after employees.
“Farming has evolved into a very complex business and to manage it successfully you have to know something about everything.” With these few words Petrus Bosman articulates the challenge facing most young farmers these days – having to be much more than just a farmer. Farming also requires business skills, managing employee welfare, looking after the environment and navigating the murky waters of South African politics.
Although Petrus has only been involved in his family’s farming business for about eight years, he seems to have already acquired sufficient wisdom and insight to succesfully fulfil his role as managing director of Bosman Farming. The Bosmans from Lelienfontein in Wellington farm with 300ha of wine grapes, some of which is used to produce the Bosman Family Vineyards boutique wine range.
They also own one of South Africa’s most successful vine nurseries, Lelienfontein Vine Growers. Petrus uses the foundation that has been laid out for him by eight generations of wine farmers, as his inspiration to ensure future success of the business.

Petrus Bosman
Lelienfontein Vine Growers
Born in 1981, Petrus attended Paul Roos Gymnasium in Stellenbosch and obtained a B.Acc (BComm Hons.) degree from Stellenbosch University before he joined the Lelienfontein team at the end of 2003. Since then he has played an important role in the strategic development of Lelienfontein Vine Growers. “We believe successful grape growing depends on planting the best quality vines available. Each year, we hand-graft more than 8 million vines which we sell directly to producers,” says Petrus.
They produce grafted vines for wine-, table- and raisin grapes, developing more cultivars and clones every year. “Currently more than 350 different combinations are grafted every season and clients select rootstock based on their soil types and growth requirements. “As far as the wine grape cultivars are concerned, the trend in the wine industry is white, high yielding cultivars. “However, we have also seen an increase in the demand for certain red wine cultivars such as Pinotage, Ruby Cabernet and Shiraz.”

Digging of vines on Lelienfontein farm in Wellington. Lelienfontein Vine Growers plant more than 8 million hand-grafted vines per year.
Petrus adds that Lelienfontein Vine Growers is pro-actively working with grape growers and plant improvement organisations to create sustainable solutions to vineyard problems. Their focus is on the establishment of mother plantations (rootstocks) in isolated areas such as Leeu Gamka, Ceres, the Karoo, Klein Karoo and the Upper Hemel-en-Aarde Valley.
Through this they hope to reduce the risk of leaf roll virus contamination and the establishment of foundation units to ensure the availability of rare and niche plant material to the industry. “Our industry is very dynamic and needs change on a regular basis. Our aim is to be on top of our game at all times.”
Bosman Family Vineyards
The vineyards are situated in three different terroir regions, in the Bovlei (Wellington), near Hermon and in the Upper Hemel-en-Aarde Valley near Hermanus. The Bosmans farm with about 300ha of wine grapes, producing roughly 3 000t of grapes.
Only the finest 5% of their total production is selected for their own label, Bosman Family Vineyards and made on the estate, and the rest of the wines are made at Wellington Wines where Petrus serves as a member of the board.
The Bosman Family Vineyards brand is fairly new – in 1956 they stopped making wine on Lelienfontein to focus more on the vine nursery for business reasons. But, after an absence of 51 years, the first Bosman Family Vineyards wines were released from their newly renovated 250-year-old cellar in 2007. “One of our greatest tasks is to promote and strengthen our trademark both in the local and international market,’’ says Petrus.

Corlea Fourie, winemaker at Bosman Family Vineyards, is credited for bringing a soft, feminine touch to the wines produced on the farm.
“We produce a few ultra-premium quality wines such as our Chenin Blanc which we produce from a single, 60-year-old vineyard called Optenhorst. “Since more than 50% of the wine that we produce on the farm is exported, we focus on promoting our wines overseas, especially in our most important markets, the United Kingdom and the Netherlands.
“The Bosman Family Vineyards received Fairtrade certification during the first quarter of 2009 and we have used this accreditation as an important marketing tool, letting customers know that this ensures that the conditions of production and trade of our wine grapes are socially and economically fair and environmentally responsible,” says Petrus.
A future in the wine industry
It is an uncertain and difficult time in the wine industry and farmers are buckling under the pressure of a growing cost-price squeeze. But Petrus has managed to remain upbeat about the future of the wine industry in South Africa. “We had a great harvest this year with good quality grapes and average yield, so yes, I’m feeling positive,” he says. On a more serious note, he explains that he bases his optimism on more than just a good harvest.
“Internationally there is a growing demand for wine, but a decline in production. While South Africa is a relatively small player on the world market, I believe we offer some of the best quality wines at very competitive prices. “My medium-term view is that there is a bright future for South African wines both locally and on the international market.” Bulk wine exports from South Africa continue to increase and some industry players have criticised the fact that wine producers are not adding value to the product.
But Petrus thinks that at a time when bottling and packaging of wine in South Africa is becoming more and more expensive, exporting bulk wine can give local producers a competitive edge. “Our challenge is to effectively market our wine to unlock the high intrinsic quality, despite the lack of support from government.”
Investing in people
“It is important to adapt pro-actively to the political climate by seeing challenges as opportunities instead of threats. “My family and I are not only running a farming business, we are managing an entire community. “About 95% of the permanent workers on the farm also live on the farm. I live on the farm with my wife and children and we cannot live a happy and peaceful life if all the people who live here are not happy with their living conditions.’’

The Fairtrade school bus was purchased with money raised through the enterprise’s Fairtrade membership. From left: Hayley Arnoldus, Joween Azer, Carlo van Weese, Austin Goosen, Maurecia Hartnick, Ryan Cedras , Jessica Lackay and Chantall Fransman.
Besides accommodation, Bosman Farming also provides its employees with electricity, running water, a working sewerage system, transport to and from work, medical facilities and a school for their children. It also runs numerous initiatives as part of its social commitment to its workers. This includes a library, a sports club, a karate club, crèches and a music school.
“Farm work requires a certain level of competency and skill and we spend a lot of time training the workers.
“We believe it is to our benefit to make sure that workers are happy and to keep staff turnover as low as possible,” Petrus explains. They employ about 280 workers on a permanent basis and have a staff turnover of less than 3% per year, with 20% of the staff with a loyal service record of 20 years or more.
Good business sense
“We believe that whatever we invest in people will always be to the advantage of the business in the future and we operate on the premise that an employer should care about the workers who care about the work they do.” Going the extra mile to empower its workers, Bosman Farming and partner Adama Workers Trust (see box on Adama Trust) embarked on a joint venture in 2008, the biggest black economic empowerment deal in the wine industry to date.
Petrus has no doubts about the long-term advantages of treating employees well and investing in the local community. “My great-grandfather invested in the community and ever since then it has been one of our strongest business philosophies.
“Social responsibility can become a heavy burden if you have the wrong attitude, but we see it as part of our long-term strategy, an investment from which we continue to draw an economic advantage.”
Adama Apollo Trust
In 2008, Bosman Farming completed the largest land reform empowerment transaction to date in the wine industry and in the Western Cape. The deal entailed the establishment of the Adama Apollo Trust which has 260 beneficiaries. All of
them are permanent workers on Lelienfontein who have a track record of delivering at least three years of good service on the farm.
The deal included a 50% share in De Rust (Pty) Ltd and De Bos Landgoed (Pty) Ltd (farms belonging to the Bosmans), a 5% stake in Bosman Farming (Pty) Ltd and 30% in Bosman Family Vineyards (Pty) Ltd. This represented an interest in 430ha of prime farming land, 150ha of which is vineyards. Petrus says they were able to pay a dividend to beneficiaries since the first year and they have seen a 30% improvement in Monday absenteeism – proof that workers are assuming ownership of, and responsibility for the business and taking pride in their work.
“Our challenge now is to continue growing to accommodate the next generation of loyal employees by making them part of the trust and how to fairly compensate the older generation who are looking at retiring,” he added.
Contact Petrus Bosman on 021 864 1705 or email petrus@vinegrowers.co.za
Issue date: 27 July 2012
Tags:petrus bosman, santam-agri western cape farmer for the year 2012, wellington, farming, wine, vine, bosman lelienfontein, farm, business, cellar,
‘Know something about everything’
11:30 (GMT+2), Wed, 08 August 2012
Lelienfontein, home of Bosman Family Vineyards, lies in the shadow of the Limiet Mountains on the slopes of the Groenberg – these granite soils are ideal for Cabernet Sauvignon, Pinotage and Chenin Blanc.
Photo: Courtesy of the Bosman family
Photo: Courtesy of the Bosman family
Petrus Bosman (31), the Santam-Agri Western Cape Young Farmer of the Year 2012, is the managing director of his family’s wine and vine farming business in Wellington. He spoke to Denene Erasmus about having a positive attitude in the wine industry and the satisfaction of looking after employees.
“Farming has evolved into a very complex business and to manage it successfully you have to know something about everything.” With these few words Petrus Bosman articulates the challenge facing most young farmers these days – having to be much more than just a farmer. Farming also requires business skills, managing employee welfare, looking after the environment and navigating the murky waters of South African politics.
Although Petrus has only been involved in his family’s farming business for about eight years, he seems to have already acquired sufficient wisdom and insight to succesfully fulfil his role as managing director of Bosman Farming. The Bosmans from Lelienfontein in Wellington farm with 300ha of wine grapes, some of which is used to produce the Bosman Family Vineyards boutique wine range.
They also own one of South Africa’s most successful vine nurseries, Lelienfontein Vine Growers. Petrus uses the foundation that has been laid out for him by eight generations of wine farmers, as his inspiration to ensure future success of the business.
Petrus Bosman
Lelienfontein Vine Growers
Born in 1981, Petrus attended Paul Roos Gymnasium in Stellenbosch and obtained a B.Acc (BComm Hons.) degree from Stellenbosch University before he joined the Lelienfontein team at the end of 2003. Since then he has played an important role in the strategic development of Lelienfontein Vine Growers. “We believe successful grape growing depends on planting the best quality vines available. Each year, we hand-graft more than 8 million vines which we sell directly to producers,” says Petrus.
They produce grafted vines for wine-, table- and raisin grapes, developing more cultivars and clones every year. “Currently more than 350 different combinations are grafted every season and clients select rootstock based on their soil types and growth requirements. “As far as the wine grape cultivars are concerned, the trend in the wine industry is white, high yielding cultivars. “However, we have also seen an increase in the demand for certain red wine cultivars such as Pinotage, Ruby Cabernet and Shiraz.”
Digging of vines on Lelienfontein farm in Wellington. Lelienfontein Vine Growers plant more than 8 million hand-grafted vines per year.
Petrus adds that Lelienfontein Vine Growers is pro-actively working with grape growers and plant improvement organisations to create sustainable solutions to vineyard problems. Their focus is on the establishment of mother plantations (rootstocks) in isolated areas such as Leeu Gamka, Ceres, the Karoo, Klein Karoo and the Upper Hemel-en-Aarde Valley.
Through this they hope to reduce the risk of leaf roll virus contamination and the establishment of foundation units to ensure the availability of rare and niche plant material to the industry. “Our industry is very dynamic and needs change on a regular basis. Our aim is to be on top of our game at all times.”
Bosman Family Vineyards
The vineyards are situated in three different terroir regions, in the Bovlei (Wellington), near Hermon and in the Upper Hemel-en-Aarde Valley near Hermanus. The Bosmans farm with about 300ha of wine grapes, producing roughly 3 000t of grapes.
Only the finest 5% of their total production is selected for their own label, Bosman Family Vineyards and made on the estate, and the rest of the wines are made at Wellington Wines where Petrus serves as a member of the board.
The Bosman Family Vineyards brand is fairly new – in 1956 they stopped making wine on Lelienfontein to focus more on the vine nursery for business reasons. But, after an absence of 51 years, the first Bosman Family Vineyards wines were released from their newly renovated 250-year-old cellar in 2007. “One of our greatest tasks is to promote and strengthen our trademark both in the local and international market,’’ says Petrus.
Corlea Fourie, winemaker at Bosman Family Vineyards, is credited for bringing a soft, feminine touch to the wines produced on the farm.
“We produce a few ultra-premium quality wines such as our Chenin Blanc which we produce from a single, 60-year-old vineyard called Optenhorst. “Since more than 50% of the wine that we produce on the farm is exported, we focus on promoting our wines overseas, especially in our most important markets, the United Kingdom and the Netherlands.
“The Bosman Family Vineyards received Fairtrade certification during the first quarter of 2009 and we have used this accreditation as an important marketing tool, letting customers know that this ensures that the conditions of production and trade of our wine grapes are socially and economically fair and environmentally responsible,” says Petrus.
A future in the wine industry
It is an uncertain and difficult time in the wine industry and farmers are buckling under the pressure of a growing cost-price squeeze. But Petrus has managed to remain upbeat about the future of the wine industry in South Africa. “We had a great harvest this year with good quality grapes and average yield, so yes, I’m feeling positive,” he says. On a more serious note, he explains that he bases his optimism on more than just a good harvest.
“Internationally there is a growing demand for wine, but a decline in production. While South Africa is a relatively small player on the world market, I believe we offer some of the best quality wines at very competitive prices. “My medium-term view is that there is a bright future for South African wines both locally and on the international market.” Bulk wine exports from South Africa continue to increase and some industry players have criticised the fact that wine producers are not adding value to the product.
But Petrus thinks that at a time when bottling and packaging of wine in South Africa is becoming more and more expensive, exporting bulk wine can give local producers a competitive edge. “Our challenge is to effectively market our wine to unlock the high intrinsic quality, despite the lack of support from government.”
Investing in people
“It is important to adapt pro-actively to the political climate by seeing challenges as opportunities instead of threats. “My family and I are not only running a farming business, we are managing an entire community. “About 95% of the permanent workers on the farm also live on the farm. I live on the farm with my wife and children and we cannot live a happy and peaceful life if all the people who live here are not happy with their living conditions.’’
The Fairtrade school bus was purchased with money raised through the enterprise’s Fairtrade membership. From left: Hayley Arnoldus, Joween Azer, Carlo van Weese, Austin Goosen, Maurecia Hartnick, Ryan Cedras , Jessica Lackay and Chantall Fransman.
Besides accommodation, Bosman Farming also provides its employees with electricity, running water, a working sewerage system, transport to and from work, medical facilities and a school for their children. It also runs numerous initiatives as part of its social commitment to its workers. This includes a library, a sports club, a karate club, crèches and a music school.
“Farm work requires a certain level of competency and skill and we spend a lot of time training the workers.
“We believe it is to our benefit to make sure that workers are happy and to keep staff turnover as low as possible,” Petrus explains. They employ about 280 workers on a permanent basis and have a staff turnover of less than 3% per year, with 20% of the staff with a loyal service record of 20 years or more.
Good business sense
“We believe that whatever we invest in people will always be to the advantage of the business in the future and we operate on the premise that an employer should care about the workers who care about the work they do.” Going the extra mile to empower its workers, Bosman Farming and partner Adama Workers Trust (see box on Adama Trust) embarked on a joint venture in 2008, the biggest black economic empowerment deal in the wine industry to date.
Petrus has no doubts about the long-term advantages of treating employees well and investing in the local community. “My great-grandfather invested in the community and ever since then it has been one of our strongest business philosophies.
“Social responsibility can become a heavy burden if you have the wrong attitude, but we see it as part of our long-term strategy, an investment from which we continue to draw an economic advantage.”
Adama Apollo Trust
In 2008, Bosman Farming completed the largest land reform empowerment transaction to date in the wine industry and in the Western Cape. The deal entailed the establishment of the Adama Apollo Trust which has 260 beneficiaries. All of
them are permanent workers on Lelienfontein who have a track record of delivering at least three years of good service on the farm.
The deal included a 50% share in De Rust (Pty) Ltd and De Bos Landgoed (Pty) Ltd (farms belonging to the Bosmans), a 5% stake in Bosman Farming (Pty) Ltd and 30% in Bosman Family Vineyards (Pty) Ltd. This represented an interest in 430ha of prime farming land, 150ha of which is vineyards. Petrus says they were able to pay a dividend to beneficiaries since the first year and they have seen a 30% improvement in Monday absenteeism – proof that workers are assuming ownership of, and responsibility for the business and taking pride in their work.
“Our challenge now is to continue growing to accommodate the next generation of loyal employees by making them part of the trust and how to fairly compensate the older generation who are looking at retiring,” he added.
Contact Petrus Bosman on 021 864 1705 or email petrus@vinegrowers.co.za
Issue date: 27 July 2012
Tags:petrus bosman, santam-agri western cape farmer for the year 2012, wellington, farming, wine, vine, bosman lelienfontein, farm, business, cellar,
zaterdag 11 augustus 2012
woensdag 8 augustus 2012
Interview met Piet Rutten
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woensdag 1 augustus 2012
Zephyr Pinot Noir Nieuw-Zeeland
Voor grandioos goede Pinot Noirs is Nieuw-Zeeland tegenwoordig een bron van betekenis.
Getuige o.a. de Zephyr Pinot Noir 2009 uit Marlborough, noordelijk op South Island. De wijn heeft de zachtheid, de charme en de elegantie van een mooie Bourgogne, met toch ook kracht, roostertonen (van Frans eikenhout), wat frisheid en rijp rood fruit. Prachtig gewoon. Voor meestal €18,95 wordt hij aangeboden door diverse wijnspeciaalzaken, waaronder de onvolprezen Le Grand Cru in Heemstede, van Will en Els Beeren, www.legrandcru.nl.
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Zephyr wijnen zijn exclusief verkrijgbaar voor de wijnvakhandel en horeca. Deze worden geimporteerd door Jean Arnaud. (www.jeanarnaud.com)
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